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Subject to reclassification of land, and the required approvals.

https://www.informacion.es/vega-baja/20 ... 33323.html

Google translate, minus images and video:

Torrevieja is processing a land rezoning for an eleven-story hotel in La Veleta

A developer submits the three-star or higher project for environmental assessment, relying on local regulations that allow for increased building density if the residential use is changed to hotel use.

The Torrevieja City Council is processing an Interior Reform Plan (PRI) submitted by the construction and development company Grupo Insara to rezone a plot of land in the La Veleta urbanisation, changing its use from residential to commercial/hotel with a minimum rating of three stars. The Urban Planning Department has already begun the environmental impact assessment process.

The proposal envisions the construction of an 11-story, 36-meter-tall tower in the development, just meters from the beachfront, at the intersection of Calle Mar del Coral and Calle Mar del Norte. The zoning change allows for the development of hotel complexes, hotels, and aparthotels in this area. The company anticipates construction will begin in early 2027, pending environmental assessment, and be completed by the end of 2028.

Justification

The initiative of this real estate company, which has built thousands of tourist residential homes in Torrevieja, "seeks to correct the existing imbalance in the municipality between housing and hotel places" and is based on the modification of the Torrevieja General Plan carried out in the mid-2000s to promote hotel use.

Memory

The project is "appropriate and necessary," says the architecture firm that submitted the proposal, to provide the municipality with quality hotel rooms and improve the destination's tourism positioning. The housing stock in Torrevieja "is overwhelmingly larger than the number of hotel rooms," note the experts from this company, which is developing hundreds of tourist apartments in Villa Amalia just a few meters away. The consequence, they explain, "is a very pronounced imbalance between uses, with residential use predominating almost exclusively and tourist accommodation becoming increasingly prevalent in recent years, jeopardizing the balance of supply and demand in the municipality."

The authors of the environmental assessment proposal go further and point out that "anthropogenic transformations in Torrevieja have been very intense, especially during the last 25 years in which the growth of urbanized land was 175%, also being the highest of the set of functional areas of the Valencian Community."

Quality

The main objective, they indicate, is to reduce the "seasonal nature of the tourist offer" and promote the diversification of uses that alleviates the current imbalance, where residential use predominates almost exclusively.

The developer also points out that the tower will not generate a visual impact because it will be located among others of the same height and points to the Mahersol building, forty meters high, as an example of how it is no longer necessary to maintain the appearance of single-story chalets that characterizes this residential area built since the late sixties.

Parcel

The plot to be reclassified is located in zone D of Partial Plan 6 of La Veleta, with a cadastral area of ​​1,389 m². The project maintains the current building parameters, but introduces adjustments with an increase from 20% to 30% and is implemented exclusively on the ground floor to house the services typical of a hotel.

The total buildable volume does not increase, remaining at the original 6,954 m³. The occupancy per floor decreases, starting with 338.56 m² on the ground floor (24%) and progressively reducing to 134.70 m² on the upper floors (10%).

Diagonally

The proposal presents a unique layout for buildings typically constructed in Torrevieja. The building would be erected diagonally and in a staggered arrangement, allowing the developer to "create a continuous open space at the front of the plot, orient the building to take advantage of 180-degree sea views, and avoid continuous rear facades facing west." The economic sustainability report estimates that the new hotel "will generate between 77 and 155 jobs once construction is complete."

The project guarantees compliance with legislation on accessibility and the elimination of architectural barriers, for actions by both public and private entities.

The Interior Reform Plan is presented in accordance with the legislation and incorporates a descriptive report, urban planning regulations, plans, initial strategic document, landscape integration study and climate impact study.

This is not the only PRI proposal to reclassify residential land for hotel use that the Torrevieja City Council is processing. Masa Rental has also submitted another proposal on Avenida de La Libertad, in the heart of Torrevieja, for the construction of a superior four-star hotel next to the new leisure center, and another real estate company has registered a similar PRI in La Mata.

It's like the No 10 bus. You wait for ages for one to come along and then 3 arrive together. Mind you a few hotels are badly needed in the town.

Bee

This is the plot of land in question and it's difficult to see how it relates to the artists impression !!

This development got me wondering about another plot of land at La Veleta, the abandoned swimming pool and gardens.

An article about this plot was published in August 2025.

Google translate, minus video and images:

The owner of the abandoned plot of La Veleta de Torrevieja justifies the lack of fencing because he has squatters

The City Council imposes a fine of 26,813 euros for failing to comply with the order to clean and maintain the 9,500 square meters of the old sports area after years of complaints from neighbours.

The City Council of Torrevieja has imposed a first coercive fine of 26,813 euros on the company that owns the old sports venue, gardens, and swimming pool in the residential neighborhood of La Veleta for ignoring the resolution to carry out the cleaning and fencing of the plot, which currently presents an unfortunate aspect at the confluence of Calle Mare Nostrum, Pacifico and Mar Cantabrico.

Like so many others, this municipal demand for them to comply with municipal ordinances has resulted in an endless file of Local Police visits to the premises, complaints from adjacent neighborhood communities, allegations and appeals by the legal services of the owners, which have been denied by the City Council's technicians and dating back to 2022. Andothers had been processed previously.

Files

The latter has ended with the imposition of the first coercive fine. Not before the property went to the Contentious Court of Elche, and won an appeal that has paralyzed, for at least two years, the resolution in which the first fine is imposed because according to the Consistory "no other evidence is provided that compliance with a final court sentence is materializing".

The owner assures and reiterates that it is the first interested in resolving the situation of this plot, located in one of the most exclusive urbanizations of Torrevieja with single-family homes on the seafront. With this objective in mind, he presented the budget for fencing and cleaning. The farm is now full of vegetable waste, but also garbage.

More complaints

However, the property has alleged that during all this time in which it has not intervened to fence and clean, squatters have entered the property, the area where the headquarters of the enclosure was once located. An occupation that is denounced to the Civil Guard. In addition, with constant entry and exit of people.

Something that, on the other hand, has intensified the complaints of communities of neighbours in the area so that the City Council acts. The reports of the Local Police leave no doubt that the fence is completely perforated and anyone can enter the property.

A campsite and a hotel

The estate of about 9,500 square meters was once the center of the residential's social activity with a cafeteria, two tennis courts, gardens and swimming pool. Then it was closed and little by little it deteriorated. In the last eight years the property has tried several projects to take advantage of the property, which is linked to the initial developers of La Veleta and with a privileged location on the south coast of the urban area of Torrevieja.

They proposed the construction of the first motorhome campsite in the city. And also a five-star resort hotel, something that allows the qualification of the land with a first performance of a night pub with a kiosk that finally paralyzed the City Council.

Yes we know the owner of the land very well and she owns most of the land in La Veleta and we live quite close to it. In its heyday,as you say, it had a a tennis court, gardens and a Cafeteria. You paid a few euros or it could have been pesetas.

The owner also owns a company called Insara which has built many hundreds of properties on a new urbanisation called Villa Amarlia on the other side of Ave Desiderio Rodriguez. At one time the sales office of Insara took over the cafeteria and then a property on our urbanisation before moving to a permanent purpose built office next door to Aldi and now the new Lidl.

It's shame that she left it to go to wrack and ruin and although it was fenced off, squatters managed to gain entry, which is not surprising. I did hear of problems with the squatters particularly with shoplifting over the road in Aldi.

I have bee told that recently that some of the land has been cleared and a large amount of trees have been removed. I've checked myself which I must do.

Interestingly, Google Earth is still showing images as far back as 2019 in the La Valeta area as the attached pic. It is really a wonderful journey through time where you can drive down one road and see different developments over the years up until the present. It really is like looking at an old photo album with my old car parked outside of my house !! !

The Google map of the cafeteria is dated January 2019 and as we've lived here for over 26 years, we've seen lots of changes on the landscape.

Brandyboy wrote: 30 Mar 2026 15:33 This is the plot of land in question and it's difficult to see how it relates to artists impression !!

Artists and architects have great imaginations